A new boutique store named Jonaki was launched Saturday at a posh city hotel under the initiative of a female entrepreneur who described the outlet as an initiative “designed in Bangladesh, inspired by France and made in Malaysia”.

The launching of the store with its major product being perfumes of different types carrying the main brand name – Jonaki – drew a number of connoisseurs of beauty products and distinguished people including foreign diplomats and women entrepreneurs at Hotel Intercontinental, where the outlet is located.

The other Jonaki products included women beauty and fashion items including cotton –printed scarves, which Jonaki’s founder and CEO Nasreen Zamir said are “inspired by motifs and nature of Bangladesh”.

“To find that label (Jonaki), a relentless search had to be carried out that led to the discovery of the word JONAKI, the Bangla name for the inimitable fireflies that lights up mysteriously in the dark only to disappear and reappear again,” she told the launching ceremony.

   
Nasreen, also the honorary consul of Luxemburg in Bangladesh, said over the past 30 years she was providing her clients with elegant interior design solutions contemporary in style and international in use but Jonaki was her flagship store.
   
“There are many International brands in Bangladesh, none could be called our own (like the Jonaki),” she said.
   
She launched the boutique by cutting a ribbon along with European Union (EU) Ambassador and Head of Delegation in Bangladesh Charles Whiteley and her retired diplomat husband ambassador Muhammad Zamir at the hotel lobby.

   
The EU envoy and Nasreen’s son Zarif Munir also briefly spoke on the occasion.